Company News

Dahua Pharmaceutical held an international market promotion video conference

Published: 2022-07-11

Due to the impact of the COVID-19 and the international situation, the international funds for reproductive health product procurement have been significantly reduced. In order to actively respond to the uncertainties in the market, the general manager of Dahua Pharmaceutical, the deputy general manager of sales, the head of WCG-DKT and the head of the after-sales team recently held an online video conference. Both parties analyzed and summarized the sales situation in the first half of the year, and exchanged in-depth views on the promotion measures of the products in the global market in the second half of the year.


In the first half of the year, due to the impact of the Shanghai epidemic lockdown, the company's sales situation was not optimistic, with a serious year-on-year decline. In order to make up for the impact caused by the epidemic as much as possible, the two sides will strengthen cooperation in several aspects in the second half of the year. One is to cooperate with specialized institutions to conduct targeted market research and competitor analysis, in order to promote the leading advantage of the "fast win" market; The second is to strengthen brand positioning through social media, promote and interact with targeted channels and popular media to reach more target audiences; Thirdly, training centers will be established in Uganda, Namibia, and Sierra Leone to conduct theoretical knowledge training and practical operation activities under the supervision of qualified trainers; The fourth is to cooperate with KOL networks to promote and expand the scope of use of Dahua Pharmaceutical's products, striving to increase the market share of the products in the global market and making the greatest effort to achieve the annual goals.


In the future, Dahua Pharmaceutical will continue to do a good job in product production process quality control, produce more products that meet quality requirements, seek more sales channels and ways, provide strong support for market promotion, and provide sustained momentum for the company to develop towards a better, stronger, and more long-term direction.

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